Meet the Team
at Cognition Cyclery

Our People



Francisco Colón
Store Manager


When did your love of bikes begin? 

My love for riding goes back to my early childhood. I started commuting on a BMX bike in first or second grade and never stopped riding.  


What is your favorite category of bike to ride? 

At this point in my life, I would have to say cyclocross but I think that will soon change to MTB. I lived in NYC from 2010 to 2020 and there isn't much mountain biking in the city, so a CX bike was plenty for those trails. I'm hoping to rekindle my love for riding in the woods with a full suspension ride this year.  


When you're not working on or riding bikes, what do you like to do? 

In my spare time I like to make beats. I have a collection of Akai MPCs and use them to create sample-based music in my home studio.  


How long have you worked within the cycling industry? 

Twenty years.  


Describe your dream ride.

My dream ride would be a mixed terrain jaunt on unfamiliar land, as I love traveling and riding in new places. Something about being surrounded by new scenery and experiencing something for the first time makes the ride that much more amazing. Definitely a couple of stops with breathtaking views.  


Drop THE SPOT where you get the BEST food. 

My mother-in-law's house! 





Danny Brown
Retail Supervisor


When did your love of bikes begin?  

I was always stoked on bikes since I first learned how to ride around age 5. I've been riding bmx since 4th grade and started taking bikes more seriously when I got into bmx racing in 8th grade.  
 

What is your favorite category of bike to ride? 

That's a tough question because I ride bmx, mountain, gravel, and road. If I had to choose one exclusively it would probably be bmx because it was my first passion and something I'll always feel a strong connection to!  
 

When you're not working on or riding bikes, what do you like to do? 

When I'm not riding bikes, I usually spend my free time playing video games, hiking, or going to amusement parks.  
 

How long have you worked within the cycling industry? 

I started in my first bike shop in November of 2009 as a sales associate. 
 

Describe your dream ride.

My dream ride would be touring Barcelona on my gravel bike, with my bmx bike in tow. I have always wanted to ride bmx in Barcelona due to its unique architecture and now that I am into bike-packing and touring I feel it would be a great way to experience all the culture they have to offer!  
 

Drop THE SPOT where you get the BEST food. 

My go-to here in San Mateo is Suruki’s Supermarket right across the street from the shop. They always have fresh sushi, hot rice bowls, and any other Japanese specialty item you can think of! 




Nitzan Gladstone
Cycling Specialist


When did your love of bikes begin?

My love of bikes began when I was young riding to and from the Ice cream shop with my dad on weekends. 


What is your favorite category of bike to ride? 

I love riding both road and mountain bikes having grown up with both I can't choose a favorite 


When you're not working on or riding bikes, what do you like to do? 

I enjoy making food with friends 


How long have you worked within the cycling industry? 

I've been in the cycling industry for three years 


Describe your dream ride.

My dream ride is going back to Ashland and doing shuttle laps all day 


Drop THE SPOT where you get the BEST food. 

My late night go to spot is Artichoke Basil Pizza in Berkeley, it's right of Cal campus and is open late into the night. 




Rony Guzman
Service manager


When did your love of bikes begin? 

My love for bikes started when I was in middle school and got my first fil track bike. 


What is your favorite category of bike to ride? 

Track bikes.


When you're not working on or riding bikes, what do you like to do? 

I enjoy playing soccer, hiking and photography.


How long have you worked within the cycling industry? 

I've worked in the bike industry for about 5 years now.


Describe your dream ride.

My dream ride would be in Panajachel, Guatemala and I would ride by myself haha


Drop THE SPOT where you get the BEST food. 

Favorite spot to get food in San Mateo has to be Himawari for the best ramen in town. 




Alejandro Dominguez
Service Technician


When did your love of bikes begin?  

Since I was about 11 years old on a huge frame that was way too big for me 


What is your favorite category of bike to ride? 

Mountain bike and road bikes. 


When you're not working on or riding bikes, what do you like to do? 

Hiking, fishing and jet skis  


How long have you worked within the cycling industry? 

26 years  


Describe your dream ride.

Arizona by the Grand Canyon, with Rony  


Drop THE SPOT where you get the BEST food. 

Spanish food or Mexican seafood 


If you have any questions for our expert staff at Cognition Cyclery,
fill out the form below!



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