Bike and Helmet Bundle

Ride Safe, Spend Less

Get a free Specialized Shuffle, Align, or Camber helmet with the purchase of any Jett, Riprock, or Rockhopper. Valid in-store only, while supplies last.
Shop Specialized at Cognition Cyclery

BRINGING SPECIALIZED TO SAN MATEO
ONLY FASTER.
Specialized Riprock - Build to Ride Their World

THE ALL-NEW RIPROCK

Built to Ride Their World
The All-New Specialized Turbo Como

THE ALL-NEW TURBO COMO

It’s You,
Only Faster
The All-New Specialized Crux

THE ALL-NEW CRUX

Gravel Enlightenment

ABOUT US

Cognition Cyclery is the leading Specialized Bicycle Retailer in the San Mateo, California area. We bring with us years of experience in the bicycle industry, including the highest quality bicycle service/repair. We strive to offer a new level of customer service, not found at any other bike shop. We invite you to come in and see how we do this, browse our excellent inventory, or just bring your bike in for service.

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MADE FOR RIDERS, BY RIDERS.

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We do not have any upcoming events at the dealership, please check back again soon.

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LOCATIONS

BICYCLE SERVICE & REPAIR

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INNOVATE OR DIE

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.

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Ride With Us!

From family-friendly events to weekly training rides, we support a variety of cycling events. Learn more and join us!

Rides & Events